#Cineplay go fire tv tv

#Cineplay go fire tv tv

ZEE5 welcomes its viewers into a world of 130,000 hours of stories from India, Pakistan and Bangladesh, spread across TV shows, movies, Originals, and Music, health, and lifestyle videos. The high-frequency campaign will go live across TV, radio, social media and digital over the next several weeks in a 360-degree promotional effort built around the campaign messaging “Welcome to South Asia: Stories from our world”. Which ZEE5 truly is – if you see the bank of content from India, Pakistan and Bangladesh, it’s unparalleled.”Īlready launched in the US during ZEE5’s recent mega launch in the market on June 22, and evincing a great response, the campaign has now been launched across APAC, Canada, MENA, and the UK and Europe.

We wanted to bring out this uniqueness of the region, and does that of ZEE5, with the aim of being the custodian of content from this part of the world. And because content is only a reflection of our reality, we have some truly unique stories to share. All around the world, people are embracing content from outside of their geography, in fact, hungry for it. What makes ZEE5 stand apart for the international target audience is that it’s truly a reflection of our region – India, Pakistan, Bangladesh and has unique content and stories from our part of the world. It is this new South Asia narrative that we looked for the campaign to convey, and it captures that perfectly through visually stunning depictions of the music, cinematography, drama and more that make up the daily lives of people in South Asia.”Īmit Akali, CCO and Co-Founder, Wondrlab added, “Very rarely do we get to create a campaign that literally the world will see. With a staggering 130,000 hours of content, ZEE5 is today the only platform to bring the extraordinary realities of South Asia alive through even more extraordinary stories in a single destination, making it the foremost platform for South Asian stories globally. The 70 second campaign video was ideated/visualised by WYPWorldwide and touches upon the extraordinary South Asian-themed stories woven together onto a single platform, ZEE5, that, as the largest platform for South Asian content, uniquely represents and redefines the narrative of South Asia for its viewers across the globe.Īrchana Anand, Chief Business Officer, ZEE5 Global, said, “What we’ve done at ZEE5 is quite unparalleled, where we’re providing viewers with not only the largest library of Indian content across languages, but also the largest library of Pakistani and Bangladeshi Originals, and taking this across the entire globe. Targeting South Asians across the globe, the campaign takes the most visually thrilling route, with the video capturing the landscapes, culture and traditions, and the music and romance that make up our daily lives in the region, while giving viewers a close-up view into the incredible lives and stories of their homelands.

Evoking an array of emotions through lived, handed down and multi-generational stories, the campaign focuses on how, to the outside eye, even the ordinary looks extraordinary here, and invites viewers across the globe to experience this world through the bold, extraordinary stories on ZEE5. “Welcome to South Asia: Stories from our world” is ZEE5’s promise to represent South Asia’s unimaginably cool realities and stories far distinguished from the mundane. With a new twist in the already vivid reality around every corner, the campaign spotlights stories from India, Pakistan and Bangladesh, where even the ordinary looks extraordinary, therefore leading to the narrative “if this is our reality, imagine our stories.”

The campaign gives a 360-degree ringside view into how South Asia’s 5000 year old legacy of history, language, stories, wars, travels and more collides with new progress narratives, building out amazing realities that lock in inspiring and unlikely heroes. Digital Media Services (DMS) – the digital arm of Choueiri Group - recently shared that its media partner ZEE5 Global, the world’s largest streaming platform for South Asian content – has launched its global brand campaign “Welcome to South Asia: Stories from our world” capturing the endlessly intriguing reality conundrum that is South Asia.